Thoughts from Geneva and from Bled: “Business will change the world because it can and it must”
There I was in Bled taking part in a wonderful conference on “Environmental Citizenship Through Communication: Trends, Challenges and Solutions” when I received an extraordinary e-mail from John Plauszek (Ambassador at Large for the Global Alliance) who was taking part in the “2007 United Nations Global Compact Leaders Summit: Facing Realities; Getting Down to business”, [...]
From the 4th WPRF: Listening is essential for sustainable relationship building
Sustainable Communication doesn’t work without listening. This is surely one of the outtakes of the 4th World Public Relations Festival held in Cape Town, South Africa.
From the 4th WPRF: “PR needs a culture of responsibility and transparency”
These words might have come from any of our colleagues at the 4th World PR Festival, jointly organised by the Global Alliance and the PR Institute of Southern Africa (PRISA) in Cape Town. But no, they where said by a politician.
“Transparency is harder than it looks”
How would you feel if your personal file on a reporter went public? And what could happen if this reporter was doing a piece on one of your organisation’s Transparency initiatives and got to read this file? How would you react?