Posted by Joo Duarte on December 13, 2009 · 20 Comments
This is the time of year when many of us are reflecting about the future, trying to figure out how our profession, our companies, our clients, our societies will be influenced by tendencies and trends. Often this happens because we’re preparing our plans for next year and want to seek opportunities generated by external context; [...]
Posted by Joo Duarte on April 24, 2009 · 32 Comments
I’ve been wanting to write a post about the importance of internal stakeholder management or internal communication in the current scenario of economic recession for a while. Now, after having participated at the 4th Internal Branding and Employee Engagement Conference, here are some fresh ideas.
Posted by Joo Duarte on January 27, 2009 · 1 Comment
The European Communication Monitor study has put it clearly: for public relations professionals in Europe, Internal Communication and change management is the fastest growing area in terms of importance. It will grow to become the third most important discipline by 2011, according to the same study .
Filed under Seasoned Posts · Tagged with Change, Communication, Dialogue, european, european association of communication directors, european communication monitor, internal communication, International communication, Professional Associations, Public Relations, Social Responsibility, Stakeholders, studies, The Profession, Web 2.0
Posted by Joo Duarte on December 22, 2008 · 1 Comment
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by [...]
Filed under Seasoned Posts · Tagged with 2008, 2009, Blogs, Change, Communication, crisis, Crisis Management, Culture, Dialogue, Education, ethics, Evaluation, Institutionalization, internal communication, Listening, Management, Measurement, Portugal, pr agencies, Practitioners, Professional Associations, professionalism, public affairs, Public Relations, Social media, The Profession, trends, Web 2.0
Posted by Joo Duarte on June 6, 2008 · 8 Comments
These days, as the World PR Festival in London (June 23-24) comes closer, the public benefit of Public Relations returns once again to the top of our agenda. But could it be that this time we can no longer rely on the argument, so often used in the past, that PR have a positive impact [...]
Posted by Joo Duarte on April 5, 2008 · 11 Comments
To those who have read the seminal book by Lucien Febvre and Henri-Jean Martin (“L’appartion du livre”), the history of the book may already be a fascinating subject. But what about the future of the book. There is a also great excitement in trying to foresee what the book will look like within a few [...]
Filed under Seasoned Posts · Tagged with Audience, Change, Communication, Culture, Debate, Dialogue, Education, future, innovation, Public Relations, Society, The Profession, video-book
Posted by Joo Duarte on January 18, 2008 · 5 Comments
Portugal is a different country in what concerns corporate practices. At least that’s what some studies about the level of salaries earned by top managers say. And now, for the first time to my knowledge, a ranking shows that a PR Director in Portugal can earn slightly more than a Marketing & Commercial Director and [...]
Filed under Seasoned Posts · Tagged with Change, Communication, Economic Impact, Influence, International public relations, levels of remuneration, Management, marketing, Portugal, Practitioners, Public Relations, Publics, salary, Seasoned Posts, The Profession, top management, wage level
Posted by Joo Duarte on September 24, 2007 · 22 Comments
Of the many possible angles to approach the terrible case of Madeleine McCann’s disappearance, a tremendous shock to everyone in Portugal, the UK and arround the world, I decided to bring to this forum a communication point of view on this case.
Posted by Joo Duarte on August 31, 2007 · 4 Comments
In recent debates on PRConversations about the level of strategic practice of PR, the value of licensing, the role of active professional associations or even the misguided conceptions about lobby, I must confess I couldn’t bring much positive experience from Portugal unless that great advantage that lies in the fact that we can still do [...]
Posted by Joo Duarte on August 16, 2007 · 4 Comments
Portugal has a 33 years old democracy achieved after a peaceful military revolution that ended a dictatorship that had lasted for several decades. Propaganda was one of the major strengths of our dictatorship (as with all the other similar regimes) and people-to-people grass roots communication was the major weapon of the revolutionary. But Public Relations [...]
Next Page »