Four Things That Only Took Me Five Years to Learn
As most of you are aware, in barely two weeks I will retire after five great years as President and CEO of the Institute for Public Relations. In several recent speaking engagements, I have taken the opportunity to reflect on the important ideas encountered and adopted. Thus the title, “Four Things That Only Took Me [...]
What are best practices in public relations research, really?
There’s a discussion getting underway on the Institute for Public Relations website and among members of our Commission on PR Measurement & Evaluation. I’d invite your contributions as well.
Dr. David Michaelson chairs the Institute for Public Relations Research Fellows, a body established by the Board of Trustees to provide overall guidance for our research program. [...]
Retaining Professionals Who Thrive on Challenge
This post appeared original on the Institute for Public Relations blog, written by Pamela Blum and Vanessa Tremaro. In any service based industry, client retention and employee retention are inextricably linked. In public relations consultancies, a firm’s success hinges on its employees and the level of service they provide. Their creativity, diligence and intelligence are [...]
New Thinking to Drive the Science of Public Relations
With the announcement of the Institute for Public Relations Research Fellows to guide this organization’s overall research program, Bulldog’s Daily Dog gave me the opportunity to write an op-ed.
PR case studies from countries in transition
Judy Turk and Linda Scanlan are back with the third edition of The Evolution of Public Relations: Case Studies from Countries in Transition. The book, published free online by the Institute for Public Relations, was made possible by generous project funding from Philips and Schering-Plough.
Finding our essential knowledge
Page Turner, the blog of the Arthur W. Page Society, has published my posting regarding the three kinds of research in our field, and how that relates to the Institute for Public Relations’ Essential Knowledge Project.
Real-Life Ethical Scenarios
Dr. Shannon A. Bowen, Ethics and Public Relations section editor for the Institute’s Essential Knowledge Project, is asking practitioners to share real-life ethical scenarios –
The Essential Knowledge Project
There is a tremendous amount of research conducted over the years on all aspects of creating and sustaining public opinion, attitudes and relationships. All too many practitioners don’t have a clue where to find it.
So the Institute for Public Relations has introduced the Essential Knowledge Project, an online guide to the best research into how [...]