Our Vision for PR Conversations Redux
- reflect a wide variety of voices, including in-house executives, managers and practitioners, consultants and independent practitioners, PR academics and students and others with information and opinions to share about public relations
- shine a light on lesser-known people and new experiences—those doing great work (i.e., innovative programs and case studies), plus thought-provoking and exciting ideas—in particular, seeking out accomplished, hard-working individuals who aren’t self-publicists
- offer a platform for informed discussions—not simply personal opinion, academic rhetoric or anecdotes; rather, insightful, illuminating and original thinking in a forum that encourages an exchange of considered ideas with people open to a respectful challenge and dialogue (see our Talking Points)
- take a fresh approach to looking at public relations in a global-local context: we believe there are no fixed views, are wary of placing theoretical or practical concepts on pedestals; instead, we’re looking for new perspectives on existing topics and exploring boundary-spanning roles
- deliver more than straight news, links and today’s shiniest new tools—we want to examine, synthesize and talk about PR-related areas of interest, including the feasibility of implementing them in our work; engage in critical debate rather than simply to promote colleagues and high-profile accomplishments
- driven by crowdsourcing—we welcome contributions, from suggesting posts to participating in regular features; the goal is to hear from a range of countries, companies and areas
- in addition to useful information, bring a sense of fun and excitement into debate, we don’t believe there are simple solutions to today’s PR challenges, but neither do we want to take ourselves too seriously or intimidate our colleagues
Our PR Conversations
We have three types of posts – PR Conversations – current, classic and seasoned.
Current PR Conversations: These are our latest posts. This is a rolling list, that is regularly updated. When we add a new post, we remove the one at the bottom of the stack from this listing.
Classic PR Conversations: Some of our most popular, our favourite or those we think are worthy of ongoing attention.
Seasoned PR Conversations: Here you’ll find all our older posts. We divide our mature musings into into 8 areas:
- PR Axis – features posts and case studies relating to planning, practice and evaluation
- PR Mediums – brings you thinking related to all kinds of media, from social media trends to questions about modern journalism, book reviews and links to useful online multimedia
- PR Motion – looks at trends and developments in relation to PR education and professional development.
- PR Nexus – focuses on social capital, professional associations and networks
- PR Sense – tackles ethical questions, reputation management and social responsibility
- PR Sphere – considers the PR community (including our PRroust Questionnaire) alongside engagement in the public sphere and discussion relating to stakeholder relationship
- PR Tech – highlights new technology and developments which offer benefits, or threats, to PR practitioners
- PR Vision – where we look at issues, crisis and situational management, including contemporary and classic case studies
We also have a couple of long-running series of posts:
- PRoust Questionnaire – providing a quick insight into the interests and points of view of a number of PR practitioners. (Started in May 2010)
- Your Public Relations – our serial of posts inspired by chapters from the fascinating 1948 book of this name, that was edited by Glenn & Denny Griswold. (Started in October 2013)
PR Conversations history
When PR Conversations originally launched in the spring of 2007, its founder, Toni Muzi Falconi, broke new ground by envisioning and introducing an international, collaborative PR-blog concept, which over the years resulted in more than 370 posts from a variety of contributors (please visit our archive).
That earlier version of PR conversations grew out of Toni’s original blog (tonisblog), which he started sometime around 2005.
A redux version (launched in 2010) built upon that strong base and targeted concept, but now with a new format and fresh ideas, which we believe continues the tradition of differentiating PR Conversations from any other blog on the planet.
In June 2015, we took the opportunity to refresh the look and structure of the site, and ensure it worked better on a range of mobile devices. Between Summer 2016 and Spring 2017, we took a litttle hiatus but are back with a new look, hosting home and as sassy as ever.
Team PR Conversations
Judy Gombita and Heather Yaxley, blog principals and content editors