PR Conversations Redux

Welcome to the new look PR Conversations, or as we like to see it, PR Conversations Redux.  The revised format aims to offer a platform for informed discussion, where a wide variety of voices will take a fresh approach to looking at public relations in a global-local context.  We’ve also moved to an editorial team approach which we believe will offer more of a cohesive approach to the content, without losing the spontaneity of responding to new ideas and emerging issues.

When PR Conversations originally launched in the spring of 2007, it broke new ground by envisioning and introducing an international, collaborative PR-blog concept.  Three years on, the redux version seeks to build on that strong base and continue to offer something different to other blogs.  That includes bringing a sense of fun and excitement into online debate about public relations.  We will do this with a number of new features – including the PRoust Questionnaire, a focus on innovative programmes and case studies, and profiles of lesser-known people and new experiences.

We have set out our Vision and hope that you share our belief that PR Conversations provides a great place to stop by for thought-provoking and exciting ideas that offer new perspectives on the many complex challenges facing public relations practitioners.  Please feel free to join the dialogue and exchange considered ideas (see our Talking Points ).  We also invite you to support our crowdsourcing ethos by suggesting posts or participating in our regular features.

As with all social media endeavours PR Conversations is a work in progress – the editorial and technical administration team are excited about developing the format and content – with your help.  Many thanks to our Alumni Contributors (whose work can be read in our extensive archive) and our loyal readers, we look forward to your continued support.

Finally, here are some of the main features of the new blog – which we hope you will enjoy.  The blog comprises eight key areas, each of which has a theme.

• PR Axis – will feature posts and case studies relating to planning, practice and evaluation
• PR Mediums – brings you thinking related to all kinds of media, from social media trends to questions about modern journalism, book reviews and links to useful online multimedia
• PR Motion – looks at trends and developments in relation to PR education and professional development.
• PR Nexus – focuses on social capital, professional associations and networks
• PR Sense – tackles ethical questions, reputation management and social responsibility
• PR Sphere – considers the PR community (including our PRroust Questionnaire) alongside engagement in the public sphere and discussion relating to stakeholder relationship
• PR Tech – highlights new technology and developments which offer benefits, or threats, to PR practitioners
• PR Vision – where we look at issues, crisis and situational management, including contemporary and classic case studies