Comments on: And now, let’s work for the Stockholm Accords and the future of our profession! http://www.prconversations.com/index.php/2010/02/lets-work-for-the-stockholm-accords-and-the-future-of-our-profession/ Global discussion of public relations from local perspectives Mon, 21 May 2012 00:30:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Benita Steyn http://www.prconversations.com/index.php/2010/02/lets-work-for-the-stockholm-accords-and-the-future-of-our-profession/comment-page-1/#comment-2075 Benita Steyn Sun, 21 Mar 2010 22:23:19 +0000 http://www.prconversations.com/?p=656#comment-2075 Toni, When I read the 1st draft of the "Stockholm Accords" received from you earlier today (and soon to be posted on the Global Alliance website for comment), I couldn't help but think what an awesome and stimulating experience it was for me sitting down together (virtually) with 30-40 PR practitioners and academics from around the globe, contributing perspectives and exchanging comments on the value that PR brings (and can bring) to an organisation. What I liked best of all was the exchange between practice and academia, and how we worked together seamlessly. Of course practitioners found 'academic-speak' rather painful in the final analysis/draft, but solved this problem quickly by having a practitioner edit the final product so that 'normal' people could make sense of it. In a previous post titled "PR professionals are from Venus, PR scholars are from Mars: How shall the ‘twain’ meet?" (www.prconversations.com/?p=656) I asked readers to "share examples of where Mars and Venus came into close orbit, even for a while". Well, tonight I can provide my own example--around a virtual table offered by the Global Alliance! Toni, When I read the 1st draft of the “Stockholm Accords” received from you earlier today (and soon to be posted on the Global Alliance website for comment), I couldn’t help but think what an awesome and stimulating experience it was for me sitting down together (virtually) with 30-40 PR practitioners and academics from around the globe, contributing perspectives and exchanging comments on the value that PR brings (and can bring) to an organisation.

What I liked best of all was the exchange between practice and academia, and how we worked together seamlessly. Of course practitioners found ‘academic-speak’ rather painful in the final analysis/draft, but solved this problem quickly by having a practitioner edit the final product so that ‘normal’ people could make sense of it.

In a previous post titled “PR professionals are from Venus, PR scholars are from Mars: How shall the ‘twain’ meet?” (www.prconversations.com/?p=656) I asked readers to “share examples of where Mars and Venus came into close orbit, even for a while”. Well, tonight I can provide my own example–around a virtual table offered by the Global Alliance!

]]> By: FriendyAnil http://www.prconversations.com/index.php/2010/02/lets-work-for-the-stockholm-accords-and-the-future-of-our-profession/comment-page-1/#comment-2074 FriendyAnil Tue, 23 Feb 2010 09:46:50 +0000 http://www.prconversations.com/?p=656#comment-2074 Thanks for post. It’s really imformative stuff. I really like to read.Hope to learn a lot and have a nice experience here! my best regards guys! <a href="http://www.costowl.com" rel="nofollow">Home Improvement Prices</a> Thanks for post. It’s really imformative stuff.
I really like to read.Hope to learn a lot and have a nice experience here! my best regards guys!

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]]> By: Bill Huey http://www.prconversations.com/index.php/2010/02/lets-work-for-the-stockholm-accords-and-the-future-of-our-profession/comment-page-1/#comment-2073 Bill Huey Sat, 13 Feb 2010 11:58:26 +0000 http://www.prconversations.com/?p=656#comment-2073 Yes, I agree that Edlund has it down. But Shell doesn't necessarily behave in the way he describes around the world. When that happens, he WILL be the most powerful global public relations professional. Yes, I agree that Edlund has it down. But Shell doesn’t necessarily behave in the way he describes around the world. When that happens, he WILL be the most powerful global public relations professional.

]]> By: Paul Seaman http://www.prconversations.com/index.php/2010/02/lets-work-for-the-stockholm-accords-and-the-future-of-our-profession/comment-page-1/#comment-2072 Paul Seaman Fri, 12 Feb 2010 17:06:44 +0000 http://www.prconversations.com/?p=656#comment-2072 For firms relationships are everything because reputations and trust depend on them (that's been true of all business since the beginning of history). But PRs are more message driven than anything else, not least because we are few (compared to say 100 000 Shell employees) and our audiences are many and large and spread far and wide. We don't own the direct relationships, but we can develop messages and hone narratives. Though I'll agree that a large part our business is also concerned with diplomacy and even schmoozing and wooing. For firms relationships are everything because reputations and trust depend on them (that’s been true of all business since the beginning of history). But PRs are more message driven than anything else, not least because we are few (compared to say 100 000 Shell employees) and our audiences are many and large and spread far and wide. We don’t own the direct relationships, but we can develop messages and hone narratives.

Though I’ll agree that a large part our business is also concerned with diplomacy and even schmoozing and wooing.

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