Reaching out to Generation Connectivity Online
Posted by Kristen E. Sukalac on January 23, 2010 · 2 Comments
Public administrations have a reputation for inertia, so it’s always refreshing to see innovative counterexamples. The French Office national d’information sur les enseignements et les professions (ONISEP) is tasked by the Ministry of Education to help students, parents and educators to learn about existing professions and various opportunities for training or further studies.
Filed under PR Nexus · Tagged with Audience, Education, ONISEP, Publics, Seasoned Posts, Social media, youth
Talibans implementing an apparently effective public relations campaign in Afghanistan, reports the New York Times.
Posted by Toni Muzi Falconi on January 21, 2010 · 7 Comments
This morning’s edition of the New York Times carries on it’s front page an enligthening article by Alissa Rubin on the Taliban’s public relations campaign in Afhganistan, casting a well informed and brilliantly reported portrait of how the Taliban’s are increasing in their effort to gain the support of the people.
Filed under PR Sphere · Tagged with Change, Culture, Engagement, Influence, Institutionalization, Organisation, Politics, Reach, Reputation, Social impact, Society
Arresting consequences of life with the Thought Police
Posted by Catherine Arrow on January 19, 2010 · 4 Comments
The story concerning the man who joked on Twitter and subsequently found himself under arrest caught my eye yesterday, particularly after the story a couple of months ago involving the US police officer who ordered a showbiz agent to send a tweet.
Filed under PR Sense · Tagged with Audience, censorship, Change, Crisis Management, Democracy, Doncaster arrest, free speech, International communication, Reach, Reputation management, Social media, Social Responsibility, thought police, twitter, Web 2.0
The Communication Initiative and Haiti: how we, public relators, can hope to add real value
Posted by Toni Muzi Falconi on January 16, 2010 · 1 Comment
My good friend Warren Feek, from the Communication Initiative, has sent the following message…very relevant in general, but even more specifically for our professional community. Please read and, where possible, participate. Thank you.
Filed under PR Sense · Tagged with Change, Community, Crisis Management, Governance, Influence, Organisation, Publics, Social impact, Social Responsibility
Corporate blogs and social networks: The experience of Ericsson France
Posted by Kristen E. Sukalac on January 13, 2010 · 15 Comments
Guest post by Olivier Cimelière, Vice President Corporate Communications, Ericsson France
The boom in blogging has precipitated a radical change in external communications techniques deployed by corporations and institutions. Companies are having to switch from a conventional and comfortable “top-down” model to incorporate “bottom-up” contributions from individuals who are able to openly question, criticise and contradict [...]
Filed under PR Axis · Tagged with Blogs, case study, corporate blogs, Ericsson France, Olivier Cimelière, Social media, Web 2.0
2010: Battle begins for “real-time” relationships
Posted by Catherine Arrow on January 11, 2010 · 9 Comments
Read the paper? Nah – that’s old news. Watched the broadcast? No need, we were there when it happened. Tracked Twitter trends to spot what’s unfolding? Didn’t bother, we saw it coming because we know and work directly with the community. How did you tell people? We operated a Living Story.
Filed under PR Mediums · Tagged with Change, Crisis Management, Journalists, media relations, Organisation, Reach, real-time relationships, real-time web, Social impact, Social media
Tackling social migration tensions with the architectural and the generic principles and specific applications concepts of public relations
Posted by Toni Muzi Falconi on January 9, 2010 · 10 Comments
You might have read these last few days of the serious social crisis developed in the southern Italian city of Rosarno in the region of Calabria, where an exasperated local community took to the streets and violently attacked the growing community of African migrants, leaving many wounded.
Filed under PR Vision · Tagged with Community, Culture, Democracy, Education, Governance, Integration, Media, Politics, Publics, Social impact, Social Responsibility, Society