Comments on: From Oceania and the Mediterranean: our body of knowledge continues to grow http://www.prconversations.com/index.php/2009/12/from-oceania-and-the-mediterranean-our-body-of-knowledge-continues-to-grow/ Global discussion of public relations from local perspectives Mon, 21 May 2012 00:30:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Giancarlo Panico http://www.prconversations.com/index.php/2009/12/from-oceania-and-the-mediterranean-our-body-of-knowledge-continues-to-grow/comment-page-1/#comment-1965 Giancarlo Panico Wed, 16 Dec 2009 09:43:15 +0000 http://www.prconversations.com/?p=634#comment-1965 the new role of public relations in the me-society your post, toni, gives me an opportunity to explane one minor element. in the me-society, in the age of relationships we live in, there is a new centrality of the human person which attributes to public relations a new role in corporate governance. everyone (any single person who is connected) has a new role in society: that of a communicator! our professional community ha been talking for some years about istitutionalization, which really isn't applied by many corporations yet, and the rapid spread of social media makes this process more difficult. from Catania, where there was the MEDCOM, and in reading the special issue of the journal Prism from Massey University of New Zealand we can understand where pr is going. If it's true, how you often repeat, that we can barely be held responsible for a maximum of 30% of an organiztion's communicative behaviour, i think that we need A NEW MANIFESTO OF PR in the digital age. the new role of public relations in the me-society

your post, toni, gives me an opportunity to explane one minor element.

in the me-society, in the age of relationships we live in, there is a new centrality of the human person which attributes to public relations a new role in corporate governance.

everyone (any single person who is connected) has a new role in society: that of a communicator!

our professional community ha been talking for some years about istitutionalization, which really isn’t applied by many corporations yet, and the rapid spread of social media makes this process more difficult.

from Catania, where there was the MEDCOM, and in reading the special issue of the journal Prism from Massey University of New Zealand we can understand where pr is going.

If it’s true, how you often repeat, that we can barely be held responsible for a maximum of 30% of an organiztion’s communicative behaviour, i think that we need A NEW MANIFESTO OF PR in the digital age.

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