Comments on: Show me the money? A challenge for PR http://www.prconversations.com/index.php/2009/08/show-me-the-money-a-challenge-for-pr/ Global discussion of public relations from local perspectives Thu, 09 Feb 2012 22:47:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Heather Yaxley http://www.prconversations.com/index.php/2009/08/show-me-the-money-a-challenge-for-pr/comment-page-1/#comment-1782 Heather Yaxley Wed, 19 Aug 2009 07:54:40 +0000 http://www.prconversations.com/?p=579#comment-1782 Time is the big cost consideration today, especially with social media. One of the things that journalism and PR have in common is that to do them well involves time. Many PR consultancies and client companies are struggling with how they return the investment in the time that is required to really engage with social media - likewise, the 24:7 news agenda challenges media and PR in terms of time resource. My question is who pays? It used to be the advertisers who made most journalism viable, and the media's credibility made the investment in PR time worthwhile. Without money to soap the wheels, the bubble seems to be bursting. Time is the big cost consideration today, especially with social media. One of the things that journalism and PR have in common is that to do them well involves time. Many PR consultancies and client companies are struggling with how they return the investment in the time that is required to really engage with social media – likewise, the 24:7 news agenda challenges media and PR in terms of time resource.

My question is who pays? It used to be the advertisers who made most journalism viable, and the media’s credibility made the investment in PR time worthwhile.

Without money to soap the wheels, the bubble seems to be bursting.

]]> By: Kristen E. Sukalac http://www.prconversations.com/index.php/2009/08/show-me-the-money-a-challenge-for-pr/comment-page-1/#comment-1781 Kristen E. Sukalac Tue, 18 Aug 2009 17:35:12 +0000 http://www.prconversations.com/?p=579#comment-1781 Heather, This post rather makes my head swim, so I hope I can come up with something coherent. I don't think it's all about the money, but I think money or, more broadly, resources will always be an issue. I have always been skeptical of people touting the merits of "free" media because they are overlooking opportunity costs. Something may not be expensive, but there is always a cost, even if it is measured in time. Heather, This post rather makes my head swim, so I hope I can come up with something coherent. I don’t think it’s all about the money, but I think money or, more broadly, resources will always be an issue.

I have always been skeptical of people touting the merits of “free” media because they are overlooking opportunity costs. Something may not be expensive, but there is always a cost, even if it is measured in time.

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