Posted by Judy Gombita on May 20, 2009 · 7 Comments
2009 Edelman Trust Barometer Executive Summary
“An adherence to transparency is at the core of each of Public Engagement’s pillars. Organizations must be forthright and honest in their actions and communications. When problems arise within companies, stakeholders need to see senior executives take a visible lead in acknowledging errors, correcting mistakes, and working with employees to [...]
Posted by Toni Muzi Falconi on May 16, 2009 · 5 Comments
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company (‘we are 50 bl. dollar start up company’ he says…) told an attentive audience of colleagues representing agencies from all over the world, that the [...]
Filed under Seasoned Posts · Tagged with Crisis Management, Debate, Global communication, Governance, Institutionalization, International public relations, Management, Media, Organisation, Politics, Public Relations, Publics, Reputation management, Social media, Society, Stakeholders, The Profession
Posted by Toni Muzi Falconi on May 5, 2009 · 2 Comments
His early goal was to make Edelman’s New York office profitable and even larger than its Chicago headquarters. Over the years he determined to carve out a distinct, professional identity, which included: playing a role in the professional community, further developing the company internationally (particularly in Asian markets), taking many risks (and assuming full accountability for them) while exploring new ideas, concepts and tools.
Posted by Toni Muzi Falconi on May 5, 2009 · 1 Comment
1.
The New York Times today publishes a highly interesting article (a quick Google visit indicates that this is not an exclusive..) relevaling that, in the summer of 1920, Boston public relations professional William McMasters publicly denounced his then client Charles Ponzi.
In an article on the Boston Post he wrote ‘as a publicity man my first [...]
Filed under Uncategorized · Tagged with Debate
A peep through the Vatican’s public relations efforts. A major speech by Father Lombardi on social media
Posted by Toni Muzi Falconi on May 20, 2009 · 3 Comments
The relationship between the Vatican and Public Relations is, at the very least, as old as the Propaganda Fide (1622)…
More recently…the first Masters program in Public Relations ever held in Italy was in 1960/61, organized for the Vatican by the Dominican Father Felix Morlion, head of the then Pro Deo University of Rome. (Today it [...]
Filed under Seasoned Posts · Tagged with Comment, Communication, Culture, Dialogue, Engagement, ethics, Influence, Listening, Management, Organisation, Public Relations, Social media, Society, The Profession