Retaining Professionals Who Thrive on Challenge
This post appeared original on the Institute for Public Relations blog, written by Pamela Blum and Vanessa Tremaro. In any service based industry, client retention and employee retention are inextricably linked. In public relations consultancies, a firm’s success hinges on its employees and the level of service they provide. Their creativity, diligence and intelligence are [...]
How cognitive dissonance is impacting this growing universal habit of blaming the media for the worsening of the crisis.
Some 77% of american public opinion (if such an animal ever existed) is reported to consider media reports largely responsible for the worsening of the global economic crisis.
What is however even more relevant and scary, is that many governmental and corporate leaders vociferously adopt the same argument, to the point were repetition inevitably ends [...]
Starving for Context and Translation: Lessons from the 2008 Food Crisis
The first half of 2008 was a blur for me. When the global food crisis hit, the fertilizer industry went from obscurity to centre stage in the blink of an eye. There was little or no time to build up resources, so all of the communicators I know in the sector went into overdrive. While [...]
New Thinking to Drive the Science of Public Relations
With the announcement of the Institute for Public Relations Research Fellows to guide this organization’s overall research program, Bulldog’s Daily Dog gave me the opportunity to write an op-ed.
Suddenly, it’s Trust Barometer time again…
Posted by Catherine Arrow on January 29, 2009 · 6 Comments
As regular as the first snowdrops, the Edelman Trust Barometer pokes over the top of the New Year towards Spring. This week, the executive summary was unveiled and, having waded through the clips, notes and pictures, I don’t think it has really come up with anything new, startling or provocative. And, as usual, I was [...]
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