2009 – a year for PR career planning
What does the year ahead hold for PR practitioners? Is the emerging global recession an opportunity or threat to our industry? Here are my predictions for 2009, a year when, I believe, proactive PR career planning will prove vital in helping the strongest to survive and indeed flourish.
Will our ‘golden goose’ inadvertently become a blessing for the public relations profession?
A recent Security Exchange Commission investigation on an insider trading scam, innocently involving a Brunswick New York manager, spurs calls for the regulation of the public relations profession.
Nina Devlin, an experienced pr professional specialised in acquisition and new listing activities on behalf of clients of the highly reputed Brunswick firm, has been temporarily suspended without [...]
Dear Santa, a four-pronged wish list for public relators in 2009 from a non believer. Be sure to check out the fourth, as it relates directly to YOU, visitor/reader/commenter of this blog!
1.
Please discourage my colleagues from offering, arguing, pushing individual as well as organizational visibility as a ‘strategic’ and desirable objective.
Peeing in the pot is more strategic and less polluting.
If it makes sense to expect a substantial reduction in organizational advertising investments, it also makes sense to anticipate a reduction of editorial pages which, in turn, [...]
Journalists support role of PR
The global automotive industry, and particularly the Big 3 US car companies, have been making the headlines regarding its future survival in the economic downturn. What is interesting is the level of support for PR emerging from journalists who are actually considering the impact of losing players in this huge industry.
Automotive News reports how Ford’s [...]
Gorillas and the absence of altruism
Back in September, Heather Yaxley launched a fascinating and heated debate on the role of PR under the fairly tame title ”A radical view of PR“. One thread of the debate centred on whether the PR professional should be representing external views to management or simply representing the organization’s position.
I would like to revisit the topic by introducing research [...]
Evolving PR – ready to learn a new dance?
Posted by Catherine Arrow on December 21, 2008 · Leave a Comment
On the doorstep to Christmas, I thought I would mention my favourite game this year. ‘Spore’ lets you evolve from a tiny cell into a creature that you nurture over time. In order to play you must move from cell to creature stage to form a tribal group, then on to determine your own brand [...]
Filed under Seasoned Posts · Tagged with business, Change, Comment, Communication, Community, conversation, dance, Debate, Economic Impact, economy, Engagement, evolution, evolve, games, internet, Journalists, Public Relations, relationships, Society, Spore