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CCO’s from major global corporations discuss the path from sustainability to durability. A blind report from a secret summit…

Posted by Toni Muzi Falconi on November 30, 2008 · 2 Comments 

Last week I participated to an exclusive and ‘secret’ summit of CCO’s from 15 major global corporations during which they discussed some of the major challenges facing their increasingly relevant organizational function assisted by a handful of ‘sparring partners’ from academia, ngo’s and consultants.
I will mention no names nor location as per agreement, but will [...]

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Public relations “On The Edge”; offline in June ‘09, online right now

Posted by Judy Gombita on November 28, 2008 · 1 Comment 

The Canadian Public Relations Society is holding its next annual conference, On The Edge, in Vancouver, British Columbia, from June 7 to 9, 2009. Its website is already up and running. It’s good to see that CPRS is making use of some interactive (i.e., social media) tools for this conference iteration, including a twitter account [...]

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The leadership role of Public Relations according to Mo.Ve’s 2008 report on Car Dependancy and Sustainable Mobility in Metropolitan Areas

Posted by Toni Muzi Falconi on November 22, 2008 · 2 Comments 

“….Notwithstanding these examples there is growing recognition of increasing differences between opinion and behaviour in society today.
If we are to be really successful in the use of social marketing in changing
individual behaviour, we need to rethink traditional theories about how we use communications and marketing to achieve social objectives.
We need to refocus on society.
This need [...]

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Who’s turn is to hit the coalface? The Swedes show the way in Professional Association Management and the results are impressive. Let’s take, for once, a glass half full approach.

Posted by Toni Muzi Falconi on November 18, 2008 · 2 Comments 

In a recent exchange on this here blog Catherine Arrow wrote:
… Somebody, somewhere has to hit the coalface first, and… (this) is the job of associations, so their members can chip away and follow through with the leadership, back up and support of the big guys….. our current situation has been apparent and evident [...]

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Facing this historic discontinuity. Two recently developed certainties for our profession: generic principles and specific applications and stakeholder relationship management

Posted by Toni Muzi Falconi on November 9, 2008 · 18 Comments 

I submit that the paradigm of generic principles and specific applications and the practice of stakeholder relationship management constitute an effective integrated framework of reference for our professional community, capable of allowing our practice to fully benefit (or at the very least, suffer less) from this economic crisis, which will be with us for [...]

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