Lions or donkeys – is PR ready for the challenge of Institutionalization?
The recent Euprera congress in Milan advocated insitutionalization of PR as a strategic leadership function, where organisations value communications as a strength in the same way that they respect other expertise among the executive.
The impression was that PR practitioners are "lions" being led by "donkeys" who fail to recognise our courage and competence as [...]
This current crisis: you have only one fiche to play. Red or Black? Where reputation and relationships belong to two conflicting options…
In these last two weeks -as I am sure each of you- I have been struggling to make some sense out of what is happening in the world, in order to advise clients, friends, colleagues, as well as my shareholders…. on how to interpret current events and act positively.
I have come up with this ‘story’:
Kristin Johnson gets input from industry leaders: how Knowledge Management could support transition from personal to organizational influence
Sample quote from Kristin Johnson’s grad study of authoritative senior professionals from (worldwide) major international organizations and institutions:
“I think that PR has always been about relationships, but it has changed fundamentally in that relationships have almost become the primary responsibility of a PR practitioner—and it’s not just with the Wall Street Journal or New York [...]
Twelve hours of videobook on ‘In what sense: what is public relations?’. A narrative which summarizes some 400 years of professional experience. A dream, or a nightmare?
Posted by Toni Muzi Falconi on October 30, 2008 · 4 Comments
Bear with me and please visit www.lucasossellaeditore.it .
Mind you, the sound is in Italian so it might be better to move quickly along the few minutes to get a grasp of what the contents, but more importantly the format, are like.
Basically these few minutes are an excerpt of a good twelve hours (!) [...]
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