http://www.prconversations.com/index.php/2008/03/putting-the-public-back-in-public-relations/ Global discussion of public relations from local perspectives Thu, 09 Feb 2012 22:47:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.prconversations.com/index.php/2008/03/putting-the-public-back-in-public-relations/comment-page-1/#comment-992 Mariana Sarceda Sat, 29 Mar 2008 23:12:52 +0000 http://www.prconversations.com/?p=409#comment-992 I totally agree with the post. Social media has definitely helped business companies to open up to their stakeholders, thus reducing their tendency to uphold critical information. Social media is still quite experimental in almost every organization so it's just logical that communication professionals and managers put high expectations on these new features. Even though there are no consensuated ways of measuring the impact of social media in corporate communications, I'm sure that any attempt in this direction is valuable. If social networks help companies to become better and more committed corporate citizens, then I think that corporations have nothing to lose and much to win by incorporating them to their "media map". I totally agree with the post. Social media has definitely helped business companies to open up to their stakeholders, thus reducing their tendency to uphold critical information. Social media is still quite experimental in almost every organization so it’s just logical that communication professionals and managers put high expectations on these new features. Even though there are no consensuated ways of measuring the impact of social media in corporate communications, I’m sure that any attempt in this direction is valuable. If social networks help companies to become better and more committed corporate citizens, then I think that corporations have nothing to lose and much to win by incorporating them to their “media map”.

]]> http://www.prconversations.com/index.php/2008/03/putting-the-public-back-in-public-relations/comment-page-1/#comment-991 Shauna Turpie Tue, 18 Mar 2008 21:49:31 +0000 http://www.prconversations.com/?p=409#comment-991 I couldn't agree more with number five and I think it's great. Not only does social media help us to create better and more trusting relationships with our publics, but I also feel it is giving us PR practitioners a better reputation. The quicker we respond to a crisis, media attention or public feedback, the quicker we will stop being the ones in the way of the truth and start being the ones the public trusts to provide the truth. I couldn’t agree more with number five and I think it’s great. Not only does social media help us to create better and more trusting relationships with our publics, but I also feel it is giving us PR practitioners a better reputation. The quicker we respond to a crisis, media attention or public feedback, the quicker we will stop being the ones in the way of the truth and start being the ones the public trusts to provide the truth.

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