The Essential Knowledge Project

There is a tremendous amount of research conducted over the years on all aspects of creating and sustaining public opinion, attitudes and relationships. All too many practitioners don’t have a clue where to find it.
So the Institute for Public Relations has introduced the Essential Knowledge Project, an online guide to the best research into how [...]

Putting the Public Back in Public Relations

“Social Media and the Future of PR” is the theme of Euroblog2008, currently underway in Brussels (presented by EUPRERA, Edelman, IHECS and Département de communication, Université catholique du Louvain).
I participated on a panel on chaired by Toni Muzi Falconi (who leads the Institute’s Commission on Global Public Relations Research). This gave me the opportunity to [...]

Weighing in on the value of connectivity and communications

Billed as one of the “highlights” of the University of Toronto’s inaugural Festival of the Arts was the lecture by “renowned Canadian filmmaker, Atom Egoyan, delivering his second public presentation as the Dean’s Distinguished Visitor in Theatre, Film, Music, and Visual Studies in the Faculty of Arts and Science.” Egoyan, whom I’ve always found to [...]

The CIPR (UK) moves forward with the Government towards a new licensing approach

As honoray fellow of the CIPR (the UK professional association), I received this cipr news highly interesting piece of news the other day, which implies that -in agreement with the UK Government, and moving forward from the 2006 already very innovative official recognition of the Institute- procedures have been set for individual members of the [...]

Euroblog 2008 in Bruxelles 13-14-15 March- Euprera and Edelman together for one hell of a program

I know I am biased and I know I have already posted on Euroblog 2008, but -come on!- take a look at the euroblog final program of what is possibly the most intense ever exchange between professionals and academics on social media and public relations, and hurry up and register here.
You don’t really want to [...]