Ethics, Culture and Public Relations
I’ve been perplexed for a long time about the interface between public relations and ethics. Most PR associations espouse codes of ethics, although they seem devillishly hard to police, leading some people to ask what the point is. After long reflection, I’ve come to the conclusion that it is almost impossible for an international PR [...]
One Two Three Four, tell me that you love free/online PD opportunities more
With apologies to Leslie Feist, but the talented singer/songwriter is a compatriot, after all, and the fast-approaching PD events I’m about to detail are all Canadian in origin and (I think) “suitable for” public relations practitioners. Particularly the ones who appreciate the importance of big-picture understanding and strategic planning.
PR Vs. Marketing: Things might be changing in Portugal
Portugal is a different country in what concerns corporate practices. At least that’s what some studies about the level of salaries earned by top managers say. And now, for the first time to my knowledge, a ranking shows that a PR Director in Portugal can earn slightly more than a Marketing & Commercial Director and [...]
Johnny Depp and the History of Social Media
Posted by Catherine Arrow on January 24, 2008 · 6 Comments
I’ve just spent a very pleasant half an hour messing around with Johnny Depp. To be precise, I’ve been playing with the mash-up on the Sweeney Todd site which allows me to cut my own trailer for the film. If I got bored, I could trawl the blog, throw a Facebook party or – had [...]
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