PR definitions – should do or do do?

A starting point for anyone seeking to understand public relations ought to be a definition.  However, the fact that there are several hundred formal definitions and myriad contradictory views to choose from means there is no easy way to know what PR is about.  
What does it say to students who see that every text book, professional body, consultancy and individual practitioner [...]

Industry, trade or profession? Some observations on PR associations, present and future

I’ve been following, with great interest, the noteworthy discussion Toni Muzi Falconi provoked with his recent post on the research conducted between journalists and public relators. Fairly early on I concluded that Toni’s real intent was a call to action of “PR for PR,” which was borne out by his later comments.

EUPRERA STEPS UP ITS PROFILE

Euprera, the European Association of Public Relations Research and Education steps up its profile, launches mid march Euroblog 2008 summit in Bruxelles in partnership with Edelman while extending to end January the deadline for papers to be delivered at its October 2008 Milano Congress on the Institutionalization of Public Relations and Communication Management, including a [...]

Latest research on relationships between journalists and public relators indicates huge perception gap on what pr is about. Our fault?

Relationships between journalists and public relators in Italy, are not as bad as one might expect, according to a thorough research effort by Chiara Valentini and myself, due to be published soon. But the big surprise