Towards a new global public relations model: from theory to practice. Where are we? A webinar and a very recent paper by a young doctorate student: Chiara Valentini
One year has passed since PRSA, NYU and I organized in New York a four day intensive workshop for 18 senior professional participants from all over the world on the theme: towards a new global public relations model, from theory to practice.
Anne Gregory on relationships between public relations and journalism
I don’t know how to do this properly, but I would like to recoup the discussion which has been going on in this blog about this evergreen issue because it seems to me that every comment raises new issues. So I will profit from this very welcome contribution from professor Anne Gregory to Judy [...]
Personal Ethics and Universal Hypocrisy
Recently I reviewed a research thesis written by Anastasia Grynko, a Ukrainian student based in the U.S., titled “Bribery for News Coverage: Research in Ukraine”. Anastasia interviewed 30 “communication leaders” – 15 leading journalists and 15 well-known PR practitioners – and painted a staggering picture, which perfectly illustrates the hypocrisy traditionally surrounding all ethical issues [...]
Ronel Rensburg joins us from South Africa: a lot is going on in that part of the world! Welcome.
I have pondered about entering into this very interesting and unique debate opportunity about our subject and after reading a few postings I am now convinced that as a citizen of Africa (South Africa to be precise), I have a voice.
Embedding culture into business: a great italian experience now also readable in the english language
Michela Bondardo, head of Bondardo Comunicazione in Milano, Italy, has been spearheading now for ten years, a highly successful project called Impresa e Cultura (enterprise and culture) to which some 700 different companies (tiny, small, medium and large, local, national, international and global)
Raconteur Richard Edelman weaves an effective narrative during mesh07 keynote interview
Stuart MacDonald (mesh co-founder and organizer) began Thursday’s keynote interview by asking Richard Edelman, president and CEO of the world’s largest independent public relations firm, his definition of PR. “Public relations is primarily about telling a story well.”