Great insight.

It is common sense that being clear and true about what you do or say leads to increased trust. But this statistical evidence surely helps to reinforce this belief.

Furthermore this highlights the strategic role of Public Relations for transparency. May I underline that the participation of the stakeholders (which we have been dialoguing about in several recent posts) is proved to be also a decisive contributor to transparency and to the willingness to trust. This is surely another important argument for the need to adopt participatory decision making processes