Linking Trust and Transparency
In 2006, an Institute for Public Relations survey identifying priority research topics put trust right at the top of the list. And what produces trust?
The Ugly Side of Eastern European PR. I Wish it Were a Joke
Here is an ad that a Ukrainian firm mails to prospective clients. It’s self-explanatory, really.
***
SmartManager company offers:
1. Placing PR-materials in the elite pool of publications that usually decline to publish paid-for materials without marking them as advertising.
2. Placing stories in Ukrainian media (television, Internet, press, radio) on the most attractive terms.
3. Producing high quality PR [...]
Internal communication as part of nationbuilding in government
I was recently summonsed to the Presidency in Pretoria to come and assess their “internal communication”. It struck me – once again – that even in the highest order of government – the concept of internal communication is totally forgotten. Nobody – except for the newly-appointed head of the section – had any idea of the [...]
When “public relations” could have (should have) been in the movies
This is not at all a serious post, so please don’t bother reading it if you are doing any academic or student research. (Speaking of which, what’s up with all of the recent searches that keep landing on Toni’s “Tylenol” case study post?) On the other hand, if you are looking for a mental break [...]
Benita Steyn tackles “what is the ultimate purpose of PR?”
I’m stealing Toni’s idea of extracting a worthy comment and turning it into a proper post. Benita Steyn, who previously commented on another post about this topic, provides the beginnings of what could be a great discussion on “what is the ultimate purpose of PR?”
Will Gordon Brown want to ’spin an antispin campaign’ following Blair’s Reuters speech?
Last Friday I was in London and had the privilege, as Honorary Fellow of the CIPR, to participate to the Annual Fellows Luncheon which is held in the austere House of Lords, in the Cholmondeley Room: a truly fantastic setting on a gorgeous day overlooking the River Thames.
Desperate dillweeds: this is what we are, says the Washington Post!
With increasing frequency we are rapped by the media. Many times this is justified, and this what hurts the most. A few weeks ago this is what Gene Weingarten wrote about us in the Washington Post< !.
Today Denis MgGrath voices his wise opinion on O’Dwyers
pr-must-face-critics.doc