Four remotes over two hours, plus– because we sent bagels baked at the start of the show to the anchors in the stuio, through an hour and a half of traffic jams — a fifth hit wrapping up the show.

By the end of the afternoon the bakery is running out of cream cheese, and early the next mornign the owner is at his Monteal Smoked Meat supplier, getting addition meat to sell.

Two months later, business is still up.

I have not read the research paper yet — I’ll try to find time, but we’re pretty busy doing real work right now, including preparing a pitch for a woman who was so impressed by the bagel converage that she visited the bakery to ask who did the PR.

We pich her company next Friday.

When I do find time to read the research, I wonder how much I will find about the quality of the PR/media relations, and the quality of the advertising being compared.

Researchers often seem to leve out things like type size, readability, the quality of props, how good the person being interviewed is, etc.

BAK

I am not suprised that there is a correlation between media coverage and business outcomes (good or bad) but I am suprised at the high level of correlation. You can’t get much more definitive than that. This should provide good arguments to anyone faced with the perrenial situation of fighting the urge to ’stay quiet’ and ‘be cautious,don’t say anything’often heard by our colleagues in legal or senior VP positions who are uncomfortable with media coverage.