“Transparency is harder than it looks”

How would you feel if your personal file on a reporter went public? And what could happen if this reporter was doing a piece on one of your organisation’s Transparency initiatives and got to read this file? How would you react? 

Share

PR needs more iconic role models like Charles Tisdall

Public relations pioneer was renowned trailblazer for his contributions in setting national standards for PR ethics and practice, creative solutions to complex challenges, and helping herald high tech in communications, while supporting numerous important causes.

Share

New tools don’t make New PR

I probably don’t come to this in the best frame of mind, having just listened to several hours of rant about how social media is ‘The New PR’. I am a little jaded by this, as it has become something of an ‘old story’, particularly if you have been involved with the ongoing application of [...]

Share

Catherine Arrow comments on more than one recent post and talks to us about our optical illusions and cultural tribes in public relations…

Dear Toni,This comment really bounces across several of your recent posts as there are certain threads of thought which criss-cross and intersect. I don’t know if you have come across a fascinating article by Greg Leichty,(2003, Journal of Public Relations Research 15 (4), 277–304), which looks at the cultural tribes of public relations….

Share

Again on one-company-one-voice: is it feasable? is it desirable? And how does one cope with social media?

A friend sends me the following: Your recent post on the idea of the one-company, one-voice concept becoming more obsolete as a result of diversity and social media is very interesting. In a recent conversation my big boss portended that the very idea behind the definition of corporate communication is that a company must be [...]

Share

And now to Vilnius, to discuss Lithuania at the crossroad of ethical and “black” public relations..

While preparing for last winter’s ‘Global Relations and Intercultural Communication’ course for the students of NYU’s Master of Science in Public Relations and Corporate Communication, one of the most surprising evidences I discovered in reviewing the existing literature, was the scarcity of research and conceptualization of the ‘personal influence’ model (save for the Indian scholar [...]

Share

« Previous Page