Is the idea of immaterial (intangibile?) infrastructure only an oxymoron? Or could it also be part of the foundation materials for PR 2.0?
You might remember that only a short time ago it was generally accepted that the Dutch or British ways to integration via a multicultural approach (i.e. stimulating different identities to be maintained and preserved by fostering and enabling dialogue and conversation) had produced effective results; while the traditional US based approach to integration via the [...]
When two in an organization share the same opinion, one is too many? Is the one-company-one voice paradigm obsolete because of diversity and social media??
May we still claim that public relations is effective when an organization is able to perform the traditional and consolidated one company-one voice paradigm? Or has the growing convergence between the concepts of diversity and social media shattered this widely held stereotype in our professional community? I tried to raise this issue in my last [...]
Confusion, confusion….in my mind. Here is some food for thought. Let’s discuss.
These last two weeks have gone by with no posts on this-here blog. The real truth is that I have been ‘engulfed and devoured’ by the social media issue in real life…
Pangloss and Cassandra from Istanbul. What’s ahead? What impact onPublic Relations Associations?
Thanks to Margaretha Sjoberg’s leadership, current Chair of Cerp (the Confederation of European public relations associations, today a substantial and active part of the Global Alliance); and to the warm and friendly hospitality of our colleagues and friends from the Turkish PR Association, the Cerp Board held the other day in Istanbul a lively discussion [...]
When leadership leaves an organization, the public relator goes too. An alarming acceleration which undermines the institutionalization of the function?
Milano, Italy will host from 16 to 18 October 2008 the annual Euprera conference, hosted by Ferpi and IULM University. The topic in discussion will be ‘Institutionalizing public relations and corporate communication’….