P&G: 1 dollar in mktg pr leads to 2.8 dollars in sales versus 1.1 in advertising and 85 cents in promotions! 27% of the capitalization value of United Technologies may be attributed to external communication. How’s that for evidence???
What a grand Summit! One hundred highly privileged senior representatives of major corporations, public relations agencies, universities and research companies met in Portsmouth (New Hampshire) this week for the Institute for Public Relations’ Summit on Measurement, which IPR’s Ceo Frank Ovaitt proudly described as ‘the annual meeting of the best and brightest minds in public [...]
Europe’s new publics are not national but European. However White Paper ignores this as it approaches a highly relevant conference in Madrid on European public opinion
I already mentioned in one of my first posts that the European Commission has opened a wide public consultation process amongst its citizens on a White Paper for Communication, which is intended as the first step to the implementation of Plan D, a detailed five year public relations plan.
Anne Gregory and Jon White’s indirect contribution to IPR’s Measurement Summit next week in Pourtsmouth, Usa..
Next Thursday and Friday (September 28-29) in Portsmouth (New Hampshire,USA) the Institute for Public Relations will be holding its annual Measurement Summit. The program sounds highly engaging and this is very good news for us, as we are all very much aware of the importance of this issue for the future of our profession…..
Teaching Global Relations is truly experiencing the infancy of a new discipline..
I am now in New York teaching a 42 hour Global Relations and Intercultural Communication course at New York University’s Master of Science in Public Relations and Corporate Communication
This here blog is moving along….
Visitors should be made aware that this blog is now at least for some time (nothing is ever permament…) on the home page of www.odwyerpr.com , the 7/24 e-newsletter which many believe to be the most visited pr news site in the world…