Free book download: Institutionalising Public Relations and Corporate Communication

Securing a place for PR at the top table is an ongoing discussion topic – and the concept of institutionalising public relations and corporate communication was a key theme on PR Conversations during the International Congress of Euprera at Milan at the end of 2008.  The proceedings of this event are now available as book chapters to download free at http://www.hpe.pearson.it/euprera2008