With increasing frequency we are rapped by the media. Many times this is justified, and this what hurts the most. A few weeks ago this is what Gene Weingarten wrote about us in the Washington Postpr-must-face-critics.doc
what is there more to say?
A very good reporter friend tells me:
There are a lot of qualified PR pros but we in the press run into a lot of amateurs. Also, lots of PR people lately have gotten to taking themselves too seriously. They’re pompous, officious, bossy, unyielding, unavailable, not funny any more, not entertaining, no fun to be with, and don’t even have expense accounts any more.
They’re asking for attacks like that of Weingarten, if you ask me. The first rule of salespeople is that you have to be like the people you are trying to sell. You can’t look down on them or patronize them. PR people in general have lost the touch in how to deal with press because they don’t spend enough time with reporters?
What’s your opinion, may I ask? What can and should we do to reduce the impact and number of these constant bashings?