Please discourage my colleagues from offering, arguing, pushing individual as well as organizational visibility as a ‘strategic’ and desirable objective.
Peeing in the pot is more strategic and less polluting.
If it makes sense to expect a substantial reduction in organizational advertising investments, it also makes sense to anticipate a reduction of editorial pages which, in turn, reduces media relations activities.
Subsequently many of my colleagues will find time to think about many other and more useful values they can create for their employer/clients, such as–for example–helping them to develop more effective relationships with their key publics.
If so, it might be useful for them–for ideas, approaches and processes–to peruse any of the 277 posts and 1,345 comments, contained within 49 categories and 73 tags in this-here blog.
Please encourage my colleagues to adopt the habit of asking themselves–at least once a month–what they are doing, how they doing what they are doing, and what sense it all makes.
If they are believe to be part of the global public relations professional community, then they are probably, at least once in a while, consulting this here blog.
Please con-vince them to share these visits with their own colleagues.
If, instead, they are not con-vinced of being part of that community–Santa please!–insist that they carefully rationalise and conceptualise their day-to-day activities….and if this boils down, for at least 50% of their professional time, to assisting client/employers in developing more effective relationships with key publics, then suggest they visit this blog for some inspiration.
Also, whether they are aware of doing public relations or not, please Santa (please!), con-vince them that if they do not belong and participate to their national public relations association and/or their specific practice-related association, our profession will continue to be badly damaged by the severe lack of representativeness of those associations, and this hurts you colleague!, as much as it hurts others.
Having said this, and on behalf of all the other co-bloggers who actively participate to this pr conversations adventure, may I ask you, dear Santa, to pose your friendly and con-vincing arm on the shoulders of those visitors, readers, commenters who are either professionals, scholars or post-graduate students residing and/or operating in:
°central and northern africa
°the enlarged middle east
°west, east and far east asia
to the point that they will wish consider joining us as co-bloggers.
To do this, my friends (may I say this now that some months have passed since McCain..?), please send me (email@example.com) an initial post with a short cv, and I will circulate both to my partners for a quick review.
If accepted, we will send you all the instructions to enable you to post directly.
Come on…help us enlarge the perspective for all our readers from the rest of the world…
As for contents, sure…. keep in mind what we have been posting about so far…. but out-of-the-box ideas are much more than welcome.
Of course I am well aware that Santa is not a recognized figure nor a politically correct mode to address colleagues from other areas of the world…. but I also, aside from being a non believer, have an identity…… 🙂