global discussion. local perspectives.
I like the approach Marc Wright from Simply Communicate and Vice Chair of the IABC Europe and Middle East Region takes to discussing authenticity and corporate leadership. First he provides three sets of CEOs that he compares and contrasts (although it’s not always clear to me why those particular people are paired). And then he extracts a list of 10 pointers to help achieve a more authentic voice for the CEO.
1. The New York Times today publishes a highly interesting article (a quick Google visit indicates that this is not an exclusive..) relevaling that, in the summer of 1920, Boston public relations professional William McMasters publicly denounced his then client Charles Ponzi. In an article on the Boston Post he wrote ‘as a publicity man my first duty is to the public’. Mr. McMasters was a pre-eminent public relations man when he took on Ponzi...
In a recent post about the Bled symposium on the communication of Europe, I referred to that typical syndrome of many of our clients/employers, who are so convinced to be right that if something goes wrong the fault is always to be found in the communication of a specific management policy or decision.