Harold Burson speaks out….times are-a-changing…

The September issue of Italian monthly media and journalism monthly Prima Comunicazione , which has just hit the newstands, has a four page interview I did with Harold Burson in view of his forthcoming visit to Italy scheduled for October 12 and 13. Some may recall that I had already posted the interview with harold burson on this post some days ago only to remove it when I realised that I was not doing the monthly magazine a...

Varnish: this is what Sir Martin Sorrell thinks of Public Relations. Great news..really great news..

At WPP, we have never seen responsible corporate behaviour as a coat of public relations varnish… From Sir Martin Sorrell’s opening letter of the 2005 WPP Corporate Social Responsibility Report So, the CEO of world’s largest communication conglomerate, which incorporates ‘la crème de la crème’ of public relations consultancies around the world, describes his opinion of our profession: varnish. No words…. Maybe it would be useful if the CEO’s of the many H&K’s and B-M’s...

What about a global public relations language? The XPRL project needs a boost and we can all give our contribution!

Xprl stands for ‘extensible mark up public relations language‘ and for two years has been the focus of an international grass roots project based in London operating also in the US and in Italy, initially supported by the Global Alliance for Public Relations and Communication Management -the umbrella organization of 65 national public relations professional associations representing some 160 thousand professionals….

A crucial appointment for concerned public relators will be next month in Rome at the first ever World Congress of Communication for Development

The principle that public relations in any organization (private, public or social) needs to be involved in the decision making process before decisions are taken…and this…. assuming that the truly strategic role of our profession is of a ‘reflexive’ nature, which implies a careful listening, understanding and interpreting of stakeholder groups in order to improve the quality of that process and to accelerate the implementation of its decisions, will be featured as the core content...

Catherine Arrow on… building relationships is our purpose

Old models of public relations practice were framed around the hierarchical organisational structures created in the 19th and 20th Century. Business and organisational models have changed dramatically in the last five years, with new-born organisations/businesses increasingly adopting community-based, value-driven principles upon which to found their commercial or altruistic relationships….