"Intel inside&"? Reinventing our profession … before extinction?

In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need, while the communication professional reminds me of the young Dutch boy trying to halt the water bursting through the dam by putting his little fingers in the cracks.

PR needs more iconic role models like Charles Tisdall

Public relations pioneer was renowned trailblazer for his contributions in setting national standards for PR ethics and practice, creative solutions to complex challenges, and helping herald high tech in communications, while supporting numerous important causes.