The most stimulating came from Betteke Van Rule: never has public relations been more public! she said from the floor. Which led me to think that, yes!, public relations is definitely about relationships with publics, as many of us have always claimed.
"Over the past years, we’ve seen very smart people make mistakes because they didn’t understand the context in which they were operating" - this sentence is extracted from an interesting op-ed column of last Friday’s NYT under the title 'the power elite'
The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organization’s own values must be lived in constant dialogue within as well as with its customers, partners and other stakeholders.
Public administrations have a reputation for inertia, so it's always refreshing to see innovative counterexamples. The French Office national d'information sur les enseignements et les professions (ONISEP) is tasked by the Ministry of Education to help students, parents and educators to learn about existing professions and various opportunities for training or further studies.
At the Canadian Public Relations Society’s Annual General Meeting, held on June 7, 2009, in Vancouver, British Columbia, CPRS member in attendance were introduced to new, official definitions (in English and French) of public relations. Both versions were adopted by the CPRS National board in February 2009, in Fredericton, New Brunswick.
I’ve been following, with great interest, the noteworthy discussion Toni Muzi Falconi provoked with his recent post on the research conducted between journalists and public relators. Fairly early on I concluded that Toni’s real intent was a call to action of “PR for PR,” which was borne out by his later comments.
Stuart MacDonald (mesh co-founder and organizer) began Thursday’s keynote interview by asking Richard Edelman, president and CEO of the world's largest independent public relations firm, his definition of PR. “Public relations is primarily about telling a story well.”