Triple-associate Sean Williams asks, “Why join?”
It used to be that the only way to access research, best practices, talent and senior-level guidance in the communication profession was to be a part of an industry organization.
Author: Heather_Yaxley
World's leaders in PR congregate in Stockholm
Marc Whitaker’s breathtaking chorus opening -fully embedded in the Forum’s context and contents; Sven Hamrefor’s intellectually challenging description of value networks; Mervin King’s key note on organizational governance and stakeholder relationships; FERPI’s six faced presentation of the Accords implementation process taking off in Italy in September; Anne Gregory and Ronel Rensburg’s engaging and courageous session on public relations’ value to organizational governance and management, and Karl Schwab’s lucid description of the coming phases of societal discontinuity and of the World Economic Forum’s vision of togetherness through a global multistakeholder platform, will remain in my mind as the more striking achievements of the Stockholm Forum.
Barcelona 1 – Evaluation 0?
This month saw another cross-border event, with the agreement and publication of the "Barcelona Declaration of Research Principles" at the 2nd European Summit on Measurement. Five global bodies and 200 delegates from 33 countries all voted overwhelmingly to adopt a set of basic principles.
PRoust Questionnaire: Heather Yaxley
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. Answered by: Heather Yaxley
Mike Spear: Evolving from journalism to PR
Currently the director of corporate communication for Genome Alberta, in his earlier career incarnation Mike Spear was a producer and executive producer for the Canadian Broadcasting Corporation, focusing on news and current affairs.
How to play the vuvuzela
Is there anyone on the planet who has not heard about the vuvuzela?
Stockholm Accords approved text
The approved text of the Stockholm Accords can be accessed as a pdf here: Stockholm Accords final version May 15
Free book download: Institutionalising Public Relations and Corporate Communication
Securing a place for PR at the top table is an ongoing discussion topic – and the concept of institutionalising public relations and corporate communication was a key theme on PR Conversations during the International Congress of Euprera at Milan at the end of 2008. The proceedings of this event are now available as book chapters to download free at http://www.hpe.pearson.it/euprera2008
How to cut 50% spend on public relations
To paraphrase that old saying about advertising, is it possible that organizations are wasting half their PR spend? In the face of plans by many governments - such as the UK and Italy - to cut their communications budget, how should the public relations industry respond? Here I share some of my thoughts - and a suggestion from Toni Muzi-Falconi.
Tom Murphy, Microsoft's director of corporate communications, corporate citizenship & community affairs
Contrary to claims, Irish luck has little to do with Tom Murphy’s successful career path in public relations.