In a few weeks in London (February 26-27) I will be participating at a conference, organized by TMS, the Management School London, dedicated to Enhancing Britain’s Reputation Summit A4 brochure.pdf Specifically I am expected to present for 20’ on the topic: the perception of country identity in social media …
This, in the context of a panel moderated by Jon White where Adam Bolton from Sky News will be talking about Electronic Media and Guy Black from the Telegraph, Times and Economist will be speaking about Print Media.
To be absolutely honest, my mind is now full of tidbits of semi ideas, but I have yet to formulate a sensible, rational and stimulating scrapbook of arguments.
So, I am taking the liberty of asking each of you to contribute with remarks, ideas, examples, experiences, arguments which you believe might help me, possibly along the following guidelines:
° being in the context of a panel in which others will have touched on the electronic and print, I will want to differentiate my remarks by underlining the specificities of social media;
°being in the context of a summit dedicated to ‘enhancing Britain’s reputation’, I will want to touch on the term ‘enhancing’ (can and, if so, how does one enhance anything in social media?) and on ‘Britain’s reputation’ (you will have noticed that I insisted that my specific remarks were under a title which carries ‘perception of country identity’…rather than ‘reputation’, and that in tislef will need some explaining..);
°finally, in order not to excessively abuse of the time of conference participants, I will want to dwell on topics which will allow them to ‘bring home’ something of value and avoid saying the obvious (but what is obvious in this realm?).
Of course I am ready to abandon these guidelines if you believe they are lousy and can offer other and better ways of approaching the theme.
To some, it may seem obscene for me to be so blunt and to profit from your suggestions and criticisms (disclosure: I have accepted to participate on a volunteer basis, although, being a speaker, I will not be asked to pay the hefty participation fee…) , but I have also been led to believe that we are all in the same boat and that we should be, can be and are willing to cooperate.
Certainly, I will post my remarks and acknowledge all the contributions I will have received.
I do have some precedents in collaborative work: about six years ago, on the web site of my professional association (www.ferpi.it), I began to write my book (governare le relazioni- managing relationships) by posting, week after week, chapter by chapter featuring a small software which allowed visitors to comment, correct, add and criticise. This went on for about ten consecutive weeks and I received (in Italy! And six years ago!) more than 100 contributions from professionals, educators, students and others, which substantially modified the original draft. The final published version of the book disappeared from bookstores in the following three months. A year later, I began in the same location a second collaborative work by posting, week after week, alphabetical letter by letter, an Italian dictionary of English public relations and communication related terms which also enormously benefited from visitor cooperation. The finished dictionary was at that point added to a second and amply revisited edition of the first book which also disappeared from book stands three or four months after appearance (second disclosure: all copyright benefits from both books went directly from the publisher to the always empty coffins of my professional association).
Having said all this…..say that you were asked to express your ideas and comments on the topic I am to prepare for the London Summit.
How would you approach it?
What would you say?
I will be grateful for your input!