Search Results for: stockholm accords

Posted on Author Heather_Yaxley PR Axis

A one-two push to the Stockholm Accords: Integrated reporting and brand monetary evaluation

By Toni Muzi Falconi Stockholm Accords definitions As defined by the Stockholm Accords, the PR leader of a communicative organization plays two fundamental and strategic roles: 1.  A “political” role in supporting and providing the organization’s leadership with the necessary, timely and relevant information, which allows it to effectively govern value networks, as well as an intelligent, constant and conscious effort to understand and interpret the relevant dynamics of society at large. A “contextual” role,...

Posted on Author Heather_Yaxley PR Nexus

Stockholm Accords: an update. If you are not in Stockholm my friends, tough luck…

Before this blog changes format, look and prime authors (I will now continue to post occasionally, but only as a contributor and no longer as coordinator), I would like to report on the very intense and (so far) highly rewarding experience of the Stockholm Accords process that has involved me directly in these last few months, and which will presumably occupy more of my time when the Accords will begin to be implemented, following their...

Posted on Author Heather_Yaxley PR Nexus

Stockholm Accords first draft up for comments. Please contribute, suggest, criticise and help shape the future of our profession

Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception in society by arguing issues where it believes to contribute more value to social, private and public sector organizations? This blog has already discussed the Stockholm Accords process here and now the first draft of the Accords accompanied by references, glossary and other explanations is...

Posted on Author Heather_Yaxley PR Sense

World's leaders in PR congregate in Stockholm

Marc Whitaker’s breathtaking chorus opening -fully embedded in the Forum’s context and contents; Sven Hamrefor’s intellectually challenging description of value networks; Mervin King’s key note on organizational governance and stakeholder relationships; FERPI’s six faced presentation of the Accords implementation process taking off in Italy in September; Anne Gregory and Ronel Rensburg’s engaging and courageous session on public relations’ value to organizational governance and management, and Karl Schwab’s lucid description of the coming phases of societal discontinuity and of the World Economic Forum’s vision of togetherness through a global multistakeholder platform, will remain in my mind as the more striking achievements of the Stockholm Forum.

Posted on Author Editorial PR Sphere

An abundant public relations era or its utilitarian autumn?

Flourishing PR Conversations about peaks and valleys, truths and opinions plus the plateau in between One of my goals for the last few years was to travel west to Toronto’s High Park in time for the “peak” of the city’s blossoming Sakura cherry trees. Not only is the window of this optimum viewing time always small, but for most of this year’s April and May blooming days the weather was unseasonably cool and often overcast...

Posted on Author Editorial PR Motion

Action learning – NYU students develop opening address

PR Conversations contributor, the Italian professional and scholar, Toni Muzi Falconi, has just presented his latest thinking and processes in an opening session of a two day workshop in Brazil (August 27/28), under the title:’Towards an effective infrastructure for global stakeholder relationships governance’ (click for the presentation and notes). Toni involved six students in preparing his presentation – and in this post, we share their thoughts on the experience, along with their future expectations from...

Posted on Author Editorial Classic PR Conversations PR Nexus

The Melbourne Mandate: A professional beacon for PR

By Jean Valin, APR, FCPRS and Daniel Tisch, APR, FCPRS The last few years have witnessed a variety of successful global efforts to build consensus amongst public relations professionals and academics on the profession’s role and value to organizations, as well as to society. The most recent process, the Melbourne Mandate, was co-created by some 1,000 people from 30 countries over the course of a year, and then unanimously adopted in November 2012 by more...

Posted on Author Editorial PR Sphere

An international conversation with CIPR candidates

Result announced:  The UK’s Chartered Institute of Public Relations (CIPR) has announced the results of its 2014 President election – with Stephen Waddington the successful candidate [polling 68% of votes; turnout 8.8% of membership]. PR Conversations offers congratulations to Stephen and Commisserations to Jon, the two candidates. During the election campaign, we invited them to participate in a PR Conversations post, and asked our public relations colleague and good friend, Dan Tisch, chair of the...