Rewinding the ‘wag the dog’ syndrome from integrated reporting to integrated thinking….

Since its inception, PR Conversations has played a relevant role among the more aware global public relations community in presenting arguments for the value of adopting integrated reporting from forward-looking organizations to inform their stakeholder publics and setting, with their active participation, involvement and engagement platforms through an ongoing, continued 24/7/365 dialogue. A patient, curious and interested PR Conversations reader, by digitizing the terms ‘integrated reporting’ into this website’s search engine, will find 22 posts...

King Report III on Corporate Governance institutionalises Stakeholder Relationship Management

In January 2009, King Report III will appear in South Africa, having been written by a committee of 90 members. One of them is Estelle de Beer from the University of Pretoria. If you are wondering what a PR academic is doing on this Committee, it might just be because Estelle is doing her doctoral thesis on Corporate Governance, Sustainability and Strategy. 

When PR goes bad – inaccuracy, muddle and confusion

I’ve been catching up on The People v OJ Simpson: American Crime Story in its late night re-run on the BBC. A strong narrative running through the episodes that I’ve seen so far (six out of the ten) is the All Star / Dream Team defence lawyers’ focus on winning at all costs, and how ill equipped the district attorney’s prosecutors seem to be in reacting to this strategy. What comes across loud and clear...

A one-two push to the Stockholm Accords: Integrated reporting and brand monetary evaluation

By Toni Muzi Falconi Stockholm Accords definitions As defined by the Stockholm Accords, the PR leader of a communicative organization plays two fundamental and strategic roles: 1.  A “political” role in supporting and providing the organization’s leadership with the necessary, timely and relevant information, which allows it to effectively govern value networks, as well as an intelligent, constant and conscious effort to understand and interpret the relevant dynamics of society at large. A “contextual” role,...

What is ‘the public interest’?

A run on the Northern Rock bank in the UK this week got me thinking about ‘the public interest’ again, especially after Mervyn King, Governor of the Bank of England told a House of Commons select committee that he would have preferred to give covert aid to Northern Rock, without the public being aware of the Bank’s intervention, but that would be illegal.