The CIPR (UK) moves forward with the Government towards a new licensing approach

As honoray fellow of the CIPR (the UK professional association), I received this cipr news highly interesting piece of news the other day, which implies that -in agreement with the UK Government, and moving forward from the 2006 already very innovative official recognition of the Institute- procedures have been set for individual members of the CIPR to receive a chartered status…

Again on licensing. The Puerto Ricans will have a go at it….

Two previous posts in this blog were dedicated, directly on indirectly, to the issue of regulation and /or licensing of public relations professionals. Following three recent important events (Richard Edelman’s call for licensing and his subsequent withdrawal from the Council of Pr Firms; PRSA’s decision, after twenty years of silence and resistance to public discussion, to make public on its website and in a recent issue of its monthly Tactics, some of the contents of...

Harold Burson on full licensing from Delhi’s Icco conference! Professional Associations should get into the act and also devise and implement a pr for pr program!

In his keynote speech today 1005burson_speech_text.htm at New Delhi’s ICCO annual conference (Icco is the international association of national associations of public relations consultancies), Harold Burson surprised everyone by taking a strong stance on an issue which until only a few weeks ago was considered blasphemy in the US public relations community.

On the licensing of public relations: the debate revamps. Where are we to go?

Richard Edelman’s recent decision to withdraw his company from the US Council of Pr Firms on the grounds that ‘we disagree with the Council on a few fundamental points’… as well as the unexpected reactivation of a public debate in the US public relations community on licensing, after many years since Eddie Bernays in the early nineties lost his attempt to convince his peers to adopt it, have provoked plenty of interest in various professional...

PRoust Questionnaire: Sean Kelly

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Sean Kelly: 1. What are your most striking characteristics as a PR practitioner? I like to think that it’s trustworthiness; I’ve always been a...

Career-building blocks led Andrew Arnold to LEGO

“I saw the job posting for LEGO, which was one of the companies in the world where I most wanted to work.” Andrew Arnold Backgrounder – Early career years: a degree in economics and many journalism hats Andrew Arnold achieved a university degree in economics in 1987. Although most of his cohort graduates were being “pushed” into careers in management or accountancy, neither of those options appealed to him. Andrew instead, “fancied trying journalism, as...

Til Death Do Us Part? Models of Engagement

Last week I had the pleasure of discovering the Champagne Bar at St Pancras station in London in the company of Michael Klein, an excellent internal comms professional currently based in Brussels. The subject of engagement came up, and Mike got pretty passionate. He thinks that the term “engagement” is bandied about too lightly and that organizations haven’t really thought through what kind of engagement they mean or really want. While he has articulated his...