Search Results for: institutionalization

Posted on Author Heather_Yaxley Seasoned Posts

Lions or donkeys – is PR ready for the challenge of Institutionalization?

The recent Euprera congress in Milan advocated insitutionalization of PR as a strategic leadership function, where organisations value communications as a strength in the same way that they respect other expertise among the executive.  The impression was that PR practitioners are "lions" being led by "donkeys" who fail to recognise our courage and competence as they task us instead in fighting futile tactical battles.  (My analogy being the views towards the British generals of World...

Posted on Author Heather_Yaxley Seasoned Posts

On the current crisis, institutionalization and regulation…

Would a more ‘institutionalized’ PR function have performed a more useful function of warning and advising financial institutions over the last few years? I suspect not – because the process of institutionalization would have removed detachment from the PR function. This comment from Richard Bailey in a recent criticism of the Euprera Congress theme on its website, and even more so if you look at another post by Richard on the same issue on his...

Posted on Author Heather_Yaxley Seasoned Posts

Reconsidering our terms of engagement following the institutionalization debate: a draft statement…

From the very beginning, and well before the debate on institutionalization began on this blog, I recall that David Rossi -director of public relations at MPS (Monte dei Paschi di Siena), a leading Italian banking institution- while deciding if his organization would sponsor the Euprera Congress in partnership with his peers Gianluca Comin from Enel, Europe’s second electricity company and Carlo Fornaro from Telecom Italia– said to me

Posted on Author Heather_Yaxley Seasoned Posts

Authentic Enterprise and Institutionalization: from Arthur Page and the IPR to Euprera’s Congress in October in Milano

In not many weeks some of us (scholars and professionals) will be in Milano participating at the Euprera annual Congress, which this year (October 16/17) is dedicated to the institutionalization of public relations. Although there will be a relevant but small segment of participants from other areas of the world, it is reasonable to expect that most will be European, and therefore are likely to transfer European perspectives. This is one good reason to review...

Posted on Author Heather_Yaxley Seasoned Posts

finding a responsible path towards the institutionalization of the public relations function!

From an organizational perspective, the ongoing and accelerating process of institutionalization of the public relations function, besides its many positive aspects (for the organization, for public relators as well as for influential publics of both), also implies certain risks which whoever exercises any influence in determining or assisting that very process, should be well aware of..

Posted on Author Editorial Classic PR Conversations PR Nexus

Three wise men – homage to a public relations paradigm

In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context of six infrastructural characteristics to determine specific applications. The paradigm was subsequently developed with input from Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple of decades ago), and Jim Grunig, who originated the Public Relations Excellence study in...

Posted on Author Editorial PR Nexus

Generic principles and specific applications in public relations

In this post, Toni Muzi Falconi presents his development of a paradigm of public relations that seeks to establish common understanding of its strategic role in the contemporary, increasingly globalised environment. Toni subsequently discussed the concept in an email conversation with Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple of decades ago), which was followed by a review of their elucubrations by Jim Grunig. That conversational development is...

Posted on Author Heather_Yaxley PR Axis

Marriage of European and North American PR thought leadership

By Fraser Likely Even for those in the public relations and communication management field who paid the slightest bit of attention to international developments over this past summer, the Stockholm Accords and the Barcelona Principles came as a surprise. Certainly, for those of us based in North America, the surprise may have had an element of shock to it. I am not talking about the content of each of these documents. There is considerable comment already...