Search Results for: generic principles and specific applications

Posted on Author Editorial PR Nexus

Generic principles and specific applications in public relations

In this post, Toni Muzi Falconi presents his development of a paradigm of public relations that seeks to establish common understanding of its strategic role in the contemporary, increasingly globalised environment. Toni subsequently discussed the concept in an email conversation with Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple of decades ago), which was followed by a review of their elucubrations by Jim Grunig. That conversational development is...

Posted on Author Heather_Yaxley Seasoned Posts

Facing this historic discontinuity. Two recently developed certainties for our profession: generic principles and specific applications and stakeholder relationship management

I submit that the paradigm of generic principles and specific applications and the practice of stakeholder relationship management constitute an effective integrated framework of reference for our professional community, capable of allowing our practice to fully benefit (or at the very least, suffer less) from this economic crisis, which will be with us for some years to come. Allow me to dwell on this statement, and explain the why and the how.

Posted on Author Editorial Classic PR Conversations PR Motion

Engaging (and grilling) the social side of James Grunig

NOTE: Originally published on October 15, 2008. Toni Muzi Falconi writes:  Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. As one might expect, the whole PR Conversations’ co-bloggers group—from Canada to New Zealand, South Africa to Portugal, Italy to England and Austria—agreed that it would be very interesting for all the readers...

Posted on Author Heather_Yaxley PR Axis

A one-two push to the Stockholm Accords: Integrated reporting and brand monetary evaluation

By Toni Muzi Falconi Stockholm Accords definitions As defined by the Stockholm Accords, the PR leader of a communicative organization plays two fundamental and strategic roles: 1.  A “political” role in supporting and providing the organization’s leadership with the necessary, timely and relevant information, which allows it to effectively govern value networks, as well as an intelligent, constant and conscious effort to understand and interpret the relevant dynamics of society at large. A “contextual” role,...

Posted on Author Heather_Yaxley PR Nexus

Public Relations before, during, after acquisitions and mergers. Fascinating lessons from Poznan, Poland!

Ok… it took me more than 20 hours by van to return to Italy, while an Icelandic dust closed all of Europe’s airports… courtesy of two young polish drivers (found via the Internet the evening before by one of my benefactors Monika Bogdal from Poznan’s University of Economics… the power of social media…)… yet I was thrilled, honoured and inspired to have been granted the privilege by Prof. Ryszard Ławniczak to participate to the EconPr...

Posted on Author Heather_Yaxley Classic PR Conversations Seasoned Posts

Two ditsy thoughts and one good answer to the question: what now after Grunig? Online Public Relations by David Phillips and Philip Young

In these recent weeks, and in various encounters with professionals and scholars from around the world, I have stumbled more than once on to the question: ‘what now after Grunig?’… as if the Excellence Project happened to be the most recent development for our body of knowledge. I very much disagree with this interpretation, as much as I disagree with those late adopters who (on the other side?) tend to believe that nothing had happened...

Posted on Author Heather_Yaxley Seasoned Posts

This is a call for help. What do we mean by Global Public Relations? And why is it important?

John Doorley is my academic director at NYU’s Master in Public Relations and Corporate Communication where I teach Global Relations and Intercultural Communication, and Helio Fred Garcia is one of that program’s most respected and cherished instructors teaching two courses: ethics and strategy. These two elightened scholars, but also and mostly, highly experienced professionals, edited and co-authored in 2006 with Routledge a Reputation Management book which has done very well, and is now being entirely...

Posted on Author Heather_Yaxley Seasoned Posts

Report from Lugano (IABC) and Frascati (Cittadinanzattiva): the underwear and the genericity of public relations…

Rem Koolhaas, the reputed Dutch architect and professor at Harvard has recently launched a new ‘buzz word’: that of generic architecture. Just as generic pharma simply deliver the functionality of the base-molecule, generic architecture rediscovers its basic function and common sense, overwhelmed in recent years by the many extravaganzas and by the pressures of competition. Two association of ideas here: a) you will possibly remember the many posts in this blog dedicated to the ‘generic...

Posted on Author Heather_Yaxley Seasoned Posts

Eric Koper: avoiding the sliding path from from narcisism to onanism.- Fraser Likely: how stakeholders change organizations – Benita Steyn: on Ed Freeman and disintermediation.

I am grateful to the many scholars, professionals and students who have generously contributed to the ongoing debate on institutionalizing public relations, at the wake of the upcoming Euprera Congress (final program is first class and on the way to publication…), and would like to encourage further thoughts and elaboration on a conceptualization which, at this point, appears to me even more necessary than before we began our debate. I open here a new post...