Tidbits: one, two, three, four…who are we all rooting for?

Tidbit 1. From Louvain la Neuve on ‘Contredire L’enterprise’: °today’s title implies that corporates speak and others react, but be careful in overemphasising corporate win, warns Jean Pierre Beaudoin; °organizational conflicts are less manageable today, also because of social media, says Jean Marie Charpentier; °state institutions are abruptly importing managerial models at their own risk and peril, suggests Yves Winkin. These are my major takeaways from a full day of academic and professional homage to...

Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!

Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’. Sir Martin Sorrell , Ceo of WPP, said more or less the same about one year ago in New York.