Posted on Seasoned Posts

CCO’s from major global corporations discuss the path from sustainability to durability. A blind report from a secret summit…

Last week I participated to an exclusive and ‘secret’ summit of CCO’s from 15 major global corporations during which they discussed some of the major challenges facing their increasingly relevant organizational function assisted by a handful of ‘sparring partners’ from academia, ngo’s and consultants. I will mention no names nor location as per agreement, but will instead relate a few of the primary issues and how they were discussed. No intention here to ‘scoop’ anyone,...

Posted on Seasoned Posts

Public relations “On The Edge”; offline in June ‘09, online right now

The Canadian Public Relations Society is holding its next annual conference, On The Edge, in Vancouver, British Columbia, from June 7 to 9, 2009. Its website is already up and running. It’s good to see that CPRS is making use of some interactive (i.e., social media) tools for this conference iteration, including a twitter account and online poll. (The current question is: Which professional development workshop stream is most useful to you?) Promised in January...

Posted on Seasoned Posts

The leadership role of Public Relations according to Mo.Ve’s 2008 report on Car Dependancy and Sustainable Mobility in Metropolitan Areas

“….Notwithstanding these examples there is growing recognition of increasing differences between opinion and behaviour in society today. If we are to be really successful in the use of social marketing in changing individual behaviour, we need to rethink traditional theories about how we use communications and marketing to achieve social objectives. We need to refocus on society. This need is emphasised by an increasingly fluid, mobile, society; an increasingly divergent set of public opinions on...

Posted on Seasoned Posts

Who’s turn is to hit the coalface? The Swedes show the way in Professional Association Management and the results are impressive. Let’s take, for once, a glass half full approach.

In a recent exchange on this here blog Catherine Arrow wrote: … Somebody, somewhere has to hit the coalface first, and… (this) is the job of associations, so their members can chip away and follow through with the leadership, back up and support of the big guys….. our current situation has been apparent and evident for some time …. and … no preventative action has been taken.…..So, perhaps…… there should be a recognition and admission...

Posted on Seasoned Posts

Facing this historic discontinuity. Two recently developed certainties for our profession: generic principles and specific applications and stakeholder relationship management

I submit that the paradigm of generic principles and specific applications and the practice of stakeholder relationship management constitute an effective integrated framework of reference for our professional community, capable of allowing our practice to fully benefit (or at the very least, suffer less) from this economic crisis, which will be with us for some years to come. Allow me to dwell on this statement, and explain the why and the how.