PR definitions – should do or do do?
A starting point for anyone seeking to understand public relations ought to be a definition. However, the fact that there are several hundred formal definitions and myriad contradictory views to choose from means there is no easy way to know what PR is about. What does it say to students who see that every text book, professional body, consultancy and individual practitioner – let alone others who comment on PR (such as journalists) – explains public relations in their own way?