While there is some anecdotal evidence, little formal research has been published on public relations/communication department organizational structure–particularly on:
- the models in use
- the strengths and weaknesses of each of those models
- the factors that drive the chief communication officer (CCO) to choose a specific organizational design. These questions will be addressed by this research: Global Study on Communication Department Structure.
An international research team is seeking 15-18 minutes of your time, if you…
- Work for a for-profit/private corporation or not-for-profit/NGO sector organization and
- Lead your organization’s primary public relations/communication department.
Your experience is needed in helping the research team determine the…
- Structural models employed in organizing PR/communication departments
- actors that influence the choice of one model over another.
You can share your wisdom by spending 15-18 minutes relating your personal experience … Simply visit the global online survey form.
Please note that while individual answers will remain confidential, your shared experience will ultimately benefit all chief communication officers as they grapple with reorganizations and the best ways to achieve organizational effectiveness –locally, regionally, nationally and internationally. The results of this first-ever study will add to the body of managerial knowledge available to chiefs or heads of public relations and communication.
The study is funded by the IABC Research Foundation and is conducted by an international research team:
Bert Regeer / Netherlands, vice president of communications planning, operations and CI for Shell International B.V.
Danny Moss, PhD / UK, Bank of America professor of corporate and public affairs at the University of Chester
Maria Aparecida Ferrari, PhD / Brazil, associate professor of public relations, advertising and tourism at Methodist University in São Paulo
Krishnamurthy Sriramesh, PhD / New Zealand, professor of public relations in the School of Business at Massey University
Fraser Likely, MA / Canada, president and managing partner of Likely Communication Strategies Ltd.