Judy Turk and Linda Scanlan are back with the third edition of The Evolution of Public Relations: Case Studies from Countries in Transition. The book, published free online by the Institute for Public Relations, was made possible by generous project funding from Philips and Schering-Plough.
More than 18 authors from 13 countries produced 16 cases and briefs for the book. The underlying premise is that students, professors and working professionals around the world can learn from case studies developed in a wide variety of cultural settings – not just westernized markets.
Writing on the Institute’s blogs, the editors say, “One thing really struck us this time around: The practice of public relations in these countries in transition has gained maturity from edition to edition of the casebook. Understandably, the practice of public relations revolves around media relations and other technical functions in its early stages of development. But we’re seeing a growing understanding of governments, companies and NGOs that public relations is truly a strategic function. That’s a very good sign for the development of public relations as a global profession.”
Scanlan was a Fulbright Senior Scholar teaching journalism and public relations in Bulgaria, a USIS teaching fellow in Latvia, a Freedom House advisor to the Ministry of Foreign Affairs in Romania, and a Fulbright Senior Specialist in Kosovo. Turk served as founding dean of the College of Communication and Media Sciences at Zayed University, a public university for women in Dubai and Abu Dhabi. She has consulted and lectured on journalism curriculum development, press freedom and public relations in Eastern Europe, Asia and the Middle East.