For the fifth time, beginning in London at the end of next week, the Global Alliance will have succeeded in convening the more aware and concerned part of our global professional community (professionals, scholars and students) to
listen, elaborate and discuss some of the most relevant issues facing our profession.
After Rome (2003), Trieste (2005), Brasilia (2006), Capetown (2007), it is now the time of London (2008) on ‘the public benefit of public relations’. Next year will be Kuala Lumpur.
One may question the preferable of the many approaches undertaken by the hosting associations.
One may question whether Festival or Conference is the right name for the gathering.
One may question whether the event should be inclusive and cost attractive or only for affluent professionals.
One may question whether the contents should be also critical rather than merely self laudatory.
Personally, I question all of these issues….
….nevertheless, the show goes on and only at the end will we able to assess its merits, leaving aside that of its very existence.
On Saturday 20, CERP the European confederation of public relations associations will have its General Assembly and will elect a new Chair following up on Swedish Margaretha Sjoberg’s two year mandate.
Also, the german model of ethical enforcement will be discussed as both Italy and Austria have in the meantime decided to adopt it. This is a critical issue we posted on some time ago here and which has recently sparked yet another controversy between Jack O’Dwyer and the american association which in 1999 decided to stop enforcing its own code.
On Sunday at 12 am there will be an exclusive brunch of some of the co-bloggers of this blog who will be in London. If your are not a co blogger, but you would like to become one, if you are only curious, please let me know and I will be only to happy to tell you where we have decided to meet. In the afternoon there will be the Global Alliance general assembly. If you belong to any of the ga members you are entitled to sit in. The ga board instead will meet on Saturday afternoon followed by a swanky dinner in honour of Canadian Jean Valin.
On Monday and Tuesday the Festival (conference? How banal…) goes on and the detailed program which is now available, together with video interviews with Colin Farrington and a number of other UK professionals, seems to be very well thought through.