With this post, our blog celebrates its first anniversary since the time of its inception under the original name of Toni’s Blog.
Six months later (by my choice) it morphed into PR Conversations, which included the added dynamic and definite value-add of including a collective of contributors drawn from around the world. Heather Yaxley from the UK and Benita Steyn from South Africa being the most recent welcomed members….
I decided the best way to celebrate this first anniversary was to invite my blogging colleagues, our highly appreciated regular and occasional commenters, plus any of those readers who enjoy the dialogue, to provide suggestions on how we can tackle a challenge that is clearly before us and simply can’t be ignored:
there are a number of issues and past posts that have proved highly popular, such as licensing; “black pr”; measurement; strategy; directions for a new global framework; PR and social media….
Over the past 12 months, we’ve gathered together quite a wealth of resources—opinions, descriptions, historical data, stories, and so on. In addition to our collective and valued materials, we’ve also determined that in many cases these same topics and cross-discussions have been made even richer by postings and conversations on other blogs and websites. This, of course, is one of the principal merits of social media, the unlimited opportunities for the extension of debates.
Now then, what do we do with all of this information, which is also spread across several host platforms?
Search engines can help, of course, but it is well worth considering the possibility of being proactive about these emerging resources and taking steps such as:
– identifying recurring and popular issues
– collecting the related materials that have appeared here…and there…as a consequence of here
– rationalising the debates
– eliminating the overlaps.
Following those steps, could we envision creating and posting short sort-of-instant- e-books?
They would comprise reference materials, drawn not only from the PR Conversations archives, but also (of course with the agreement of blog authors and web administrators) from other platforms and related discussions.
We think these e-book resources would prove a great help, not only to students but also to scholars. Better yet, to PR practitioners and related professionals, who are always in dire need of attentive and intelligent selection and research.
So, what I’d like to propose to aid us in this task (if believed relevant of course by you) is the recruitment of some volunteers, in particular (but not exclusively) post-secondary students from any country or institution, writing their capstones or essays or papers. The primary role of these interns would be to:
– carefully and creatively collect all the materials related to an issue
– edit the document (using proper English)
– prepare a concise paper that:
a- defines the issue, its background and relevance for our profession
b- describes and summarises the opinions posted here and there
c- outlines the options to move forward.
As an incentive, each of these papers (prconversations1 on……; prconversations2 on…..; pr conversations3 on…..; and so on) would provide suitable attribution to the research intern, as well as to the individual(s) who made the compilation possible by writing their original posts, comments and references, no matter where the original source.
We believe this project could take PR Conversations to the next level in being a valued and long-term resource. What do you think? Other suggestions?