Below are comments from various PRC contributors (that were hidden away elsewhere on this blog) on European conferences taking place next year. Should you want to recommend another PR/ communication conference anywhere in the world, please write and let us know.
Toni Muzi Falconi shares some info on the European Public Relations Education and Research Association Conference (EUPRERA): In October of 2008, Milano (IULM University and Ferpi) will host the annual Euprera congress on the theme ‘the institutionalization of public relations and coporate communication’. Euprera is an excellent organization which has done wonders to create a community in which scholars, teachers and professionals from many countries work together to forward our body of knowledge.
There are many aspects related to the institutionalization issue (a very ambiguous concept this, which raises many questions, both good and bad..) but, in my view, the central one has to do with the (if you prefer..) the consolidation of the public relations function inside any form of organization. And there is no doubt in my mind that research (including evaluation and measurement, but not only: think of the listening to stakeholders role…) is firmly embedded as a cumsubstantial (does such a term exist??) part of our day to day activity. No practice is acceptable if it is not related to a predefined objective. If we start from there, the rest comes along.
This is why I thank Fraser for having mentioned the Milano congress. If canadian, american, australian, new zealand, south african, latin american professionals, scholars and educators decide to join their thoughts with those of their european colleagues we could be hopefully leading to a truly relevant event.
More info and a Call for Papers for Euprera will appear on www.euprera.org
Fraser Likely of Canada remarks as follows: Toni, so much to chose from Bled, Slovenia (4-6 July 2008) with the theme: “Public Relations and Marketing: A Relationship for Re-examination? Public Relations Among the Functions of Management.” I assume the “Public Relations Among the Functions of Management” will draw considerable interest. Then there is Euprera in Milan, Italy in October 2008 with the theme: Institutionalizing Public Relations and Corporate Communication.” I assume “institutionalization” includes involvement in corporate processes such as strategic management as well as relationships among other management functions.
Very similar themes! Same neighbourhood of northern Italy! A conference goer/tourist could benefit from two great events as well as take in the magic of northern Italy in a few weeks time. Except, they are 3 months apart! Too much choice …
Toni Muzi Falconi on August 30th, 2007 | 7:55 pm
Euprera, as you know, has always been involved in the Bled Symposium and I know they were well aware of the Milano Congress theme, which they selected about eight months ago, before the Bled theme was decided…. Maybe it is good that similar themes are discussed at three months distance…also, the institutionalization has many other facets beyond involvement in corporate processes and relationships with other management functions (for example, how institutionalized is a function when the director of communications leaves his corporate post as the CEO changes job?..or how institutionalized is a function when all the organization really wants from its pr director is facilitated access to specific political or media circles?…or how institutionalized is a function when personal influence and good networking is most of what a director of communication has to offer? Is the institutionalization process going to freeze the development of the profession through red tape? Is the institutionalization process the beginning of the end of a profession and the pure consolidation of a management role?
As for Bled, personally I understand the theme to be more like: let us revise the stereotype that public relations belongs to marketing and at the same time carefully monitor marketing’s increasing advances towards public relations…I sense that the reference to the other managerial functions was a post thought to discourage what could easily become a ping pong game between the two disciplines… But I agree, similar things happen often amongst associations who do not speak to each other. In this case however Bled is a private organization and not an associations, has a great reputation, and will certainly not change its mind simply because there might be some overlap… Besides….the more the issue is discussed the better and Milano will have the benefit of leveraging the contents discussed in Bled…
Benita Steyn on August 30th, 2007 | 10:30 pm
I’m sure it is not that Fraser can’t make up his mind. I think it is that he doesn’t want to make up his mind–he wants to attend them both! And so do I–but for us intercontinentals from the Third World the exchange rate is a killer.
I remember 2002 when Bled and Euprera were together. What a wonderful conference it was. And how much you made us from faraway places feel at home–although some of us came with strange ideas. And 2005 when the 2nd World PR Festival was back-to-back with Bled. We came in droves. And taught the Europeans how to party, now didn’t we Fraser?
It is obviously less than ideal for the Europeans to have the conferences close together. But what about say once in 3 years to assist us ‘financially disadvantaged’ ones. (It doesn’t need to be Bled and Euprera each time. There are also other conferences to back up to. For instance, the Corporate Communication Institute’s conference takes place just one month before Bled in the UK. So close and yet so far). But then, we all have a wishlist, don’t we……
João Duarte on August 31st, 2007 | 1:29 am
May I suggest that you consider also the 5th World Public Relations Festival taking place in London between 23-24 June 2008. Next year this gathering promoted by the Global Alliance for Public Relations and Communication Management (GA) member associations will be organized by the Chartered Institute of Public Relations and will be discussing “The Public Benefit of Public Relations”.