Deadline Nears for PR Research & Measurement Award

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Entries to the Jack Felton Golden Ruler Award must be received online at www.instituteforpr.org by by July 31, 2007.

The award was created by the Commission on Public Relations Measurement & Evaluation and the Institute for Public Relations, with PR News as the media partner. The award’s primary objective is to identify superb examples of PR research and measurement integrated into the public relations program and to publish these as case studies on the Institute’s website.

Winners will be honored at the Summit on Measurement Oct. 3-5 in Portsmouth, New Hampshire (USA).

The award is named for Jack Felton, who served as President and CEO of the Institute and was instrumental in founding the Commission. It is sanctioned and judged by leaders in public relations measurement from corporations, nonprofits, public relations agencies, academic and research organizations. For more info…

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