One year has passed since PRSA, NYU and I organized in New York a four day intensive workshop for 18 senior professional participants from all over the world on the theme: towards a new global public relations model, from theory to practice.
A few weeks earlier again in New York with the support of the Global Alliance and again PRSA, I moderated two consecutive editions (to appease both hemispheres) a 1 hour long webinar on the same issue with the live participation of Jim Grunig, Richard Edelman, Anne Gregory and Sriramesh Krishnamurthy.
As I am about to begin my class on ‘global relations and intercultural communication’ at NYU’s master of science in public relations and corporate communication, I have been able to retrieve for my new students a copy of the cdrom of that webinar which I would also like to share with visitors of this blog.
In the meantime a lot has happened in our academic and professional community and our collective conceptualizations have greatly developed since.
May I also share with you a recent and highly informative global_versus_cultural_approach_in_public_relationship_management.pdf written on the theme for the latest issue of the Journal of Communication Management by Chiara Valentini,a brilliant young Italian doctorate student at the University of Jyvaskyla in Finland.
I would very much like to bring this argument further and very much count on your input. Thank you