My Media in Canada subscription hit the in-box this a.m., with a lead article cleverly called “The Walrus adds digital tusks.” Having taken out a (print) subscription to The Walrus this past fall during the Word on the Street festival in Toronto—and being very pleased indeed with the quality and breadth of the publication and writers, I’m equally happy to hear the publisher is raising the social media bar and general reach, by introducing new multimedia features, such as “podcasts, blog rolls, discussion boards, galleries and a beefed-up newsletter.”
Equally pleasing is that fact that a recent (and favourite) article by John Lorinc, “Driven to Distraction: How our multi-channel, multi-tasking society is making it harder for us to think,” is available online. (I’d actually had a discussion with some very friendly staff members at The Walrus back in March about how this article and many others are perfect for the blogosphere, so I’m delighted to see that a related 10-day-access-trial-offer is now in place.) Yes, “Driven to Distraction” is long (as are most articles in The Walrus), but well worth checking out.
In this instant-and-often-fluffy-news-driven culture, not to mention much-heralded user-generated universe, I find myself increasingly drawn to long, well-researched and thoughtful articles, such as the one written by Lorinc. Perhaps this is my form of silent protest against the sheer enormity of online noise and sometimes unsubstantiated opinions. So it will be interesting to see how The Walrus fares in its digital adventures. Thoughts?